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SEO

product  60 facts observed across 20 calls

Overview

  • SEO development can improve a website’s visibility for previously unranked keywords, commercially valuable keywords, and the services offered by the business.
  • SEO aims to improve a website’s presence in Google and help it become an answer in AI-powered search results.
  • Increased use of AI may reduce clicks to websites that previously received strong organic traffic because users can obtain answers directly from AI results. A brand may still appear in search results even when website clicks decrease.
  • SEO effectiveness may depend largely on whether the website content is consistent with the relevant menu.

What SEO services include

  • SEO involves editing the website and adding information to it.
  • The service covers backend SEO work, including articles, content, and the website’s internal structure.
  • Articles can be created or expanded when existing content is insufficient for the target keywords.
  • Technical work can address website issues such as errors and incorrect sitemaps that obstruct Google’s bots.
  • Websites can differ in their number and size of images, text formatting, backend backlinks, content, and overall website structure.
  • Google can identify whether website content has been copied and whether an article was written as original content.
  • A full report is normally provided for the SEO work.

Evaluating a website for SEO

  • A website evaluation includes multiple checking steps, including:
    • Reviewing the sitemap structure to make it easier for Google to understand the website.
    • Reviewing how content is assigned to each URL to target relevant keywords.
    • Checking whether Schema Markup code is used to provide labels or signals for AI systems.

Understanding titles and descriptions in Google results

  • The title tag functions similarly to a page heading or title and can appear as the first blue line, or blue headline, in a Google search result.
  • Google may obtain the text displayed in a search result from information other than the page’s title tag.
  • The description provides details about the page’s content and appears as black text below the title in a Google search result.

SEO tools and website compatibility

  • Website SEO settings can help Google collect information about the website and display it in Google search results.
  • The website includes an SEO plugin for performing SEO.
  • SEO services can be used with a website that is not provided by the service provider.

Annual SEO package

  • An annual SEO package includes one free month, providing 13 months of service.

How To

Completing SEO settings

  • Complete the SEO settings in all six relevant menus.
  • Completing the SEO settings is recommended to help the website rank in Google.

Changing a menu’s search-result title

  1. Open the website’s Settings area.
  2. Select the menu whose search-result title needs to be changed.
  3. Move the pointer over the selected menu to reveal its gear icon.
  4. Open the menu’s SEO settings.
  5. Edit the title tag in the SEO settings.
  6. After completing the SEO changes, submit the sitemap to Google so Google can collect the website information again.

Starting an SEO project

  1. The SEO project is handled after the website project.
  2. The customer signs the service documents.
  3. The customer pays the first installment.
  4. The agent sends forms for additional information, such as keywords, competitors, concerns, and other relevant details.
  5. The company assigns a specialist to manage the website.
  6. The assigned specialist contacts the customer and schedules an onboarding meeting.
  7. The customer generally only needs to approve the work delivered by the SEO team.

Improving a website’s search visibility

  • Clean up the website so that Google can access it and obtain quality information to display.
  • If the website does not appear in search results, adjust its content to make it suitable for the website and its subject matter.

Entering Meta Keywords

  • Separate Meta Keywords with spaces before entering the next keyword.

Rules & Requirements

Website requirements for SEO work

  • The website must have systems that support SEO.
  • The website structure needs to be in good condition before SEO work can proceed effectively.
  • A website marked as unsafe does not meet the requirements for SEO work.

What the SEO service includes

  • Installing the SEO plugin does not include the company performing SEO services.
  • SEO service does not include redesigning the website’s visual design.

SEO settings by menu type

  • SEO settings are not available for every menu type.

Writing a title tag

  • Keep the title tag relatively short.
  • Symbols such as slashes do not affect the SEO setting.

Scheduling and starting the SEO service

  • The service can be scheduled to start at a convenient time for the customer, provided that it starts within 60 days.
  • The contract period starts on the date of the onboarding meeting, when the initial process is explained.
  • Signing the documents alone does not start the contract period.

Resending an E-Tax Invoice

  • If an E-Tax Invoice for the SEO service is not received, notify staff so it can be resent.

Compiled from 60 facts observed across 20 customer calls.