SEO · Call intake POC

Overview

SEO focuses on achieving organic search rankings and improving a website’s visibility on Google.
SEO work modifies, cleans up, and improves the website so Google can access its information and display it effectively.
It includes adding detailed information, creating articles and other content, and targeting previously unranked keywords, revenue-generating keywords, and the services the business provides.
SEO performance can differ between websites because their images, image sizes, text, backlinks, page structures, content, and underlying technologies differ. Websites may use WordPress, a ready-made website platform, or custom development, and these technologies can have different structures.
Google can identify whether website content has been copied and whether an article was written specifically for the website.
A website marked as unsafe does not support the objectives of SEO.

A website evaluation is a multi-step review that examines:

The website’s structure and sitemap, to help Google understand the website more easily.
How content is placed on each URL, to target relevant keywords.
Whether Schema Markup code is being used to provide information to AI systems.

An SEO title tag functions similarly to a page heading. In a Google search result, the SEO title appears as blue text on the first line.
The SEO description explains the page’s content details. It appears as black text below the title in the Google search result.
Slash and similar symbols can be included in a Title Tag without affecting the SEO settings.

Website SEO settings should be completed across all six SEO menus to help the website appear in Google search results.
The website package includes installation of an SEO plugin.

In the Meta Keyword field, enter one keyword, press the space key, and then enter the next keyword.

SEO results become clearer over time rather than appearing as a sudden jump.
SEO can also aim to make a website appear as an answer in AI-generated results.
Organic clicks may decrease as more people obtain answers from AI without clicking through to the website. A brand may still remain visible even when AI-generated answers reduce website clicks.

Complete or finalize the website. SEO work begins afterward.
Sign the agreement and pay the first installment. You then receive documents requesting additional information.
Complete the information documents with items such as target keywords, competitors, and concerns about the work.
The project is forwarded internally so a specialist can be assigned to manage the website.
The assigned specialist contacts you and schedules an onboarding meeting.
The service contract period begins on the date of the onboarding meeting.

Review the website.
Submit the website’s sitemap to encourage Google’s bot to crawl it.
Update the website content so it is appropriate for the website and its subject matter.

SEO services can be used with a website provided by another company, provided the website supports SEO.
Customers may manage SEO themselves or purchase an additional SEO service.

An SEO project requires the website structure to be in good condition before further SEO work is performed.

SEO work can be scheduled at the customer's convenience, provided it does not start more than 60 days later.
Signing the agreement and completing back-office preparation do not by themselves start the contract period.

Readyplanet cannot specify when a website will appear in Google search because the timing depends on Google's bot.

Compiled from 49 facts observed across 19 customer calls.