Overview
What SEM is
- SEM is a paid advertising service and is separate from AI SEO.
- SEO refers to organic search activity, whereas SEM refers to paid advertising.
- SEM work may include search advertising, demand-generation campaigns, Performance Max campaigns, and YouTube advertising.
Setting up SEM
- Configure the advertising account.
SEM advertising budget and performance
- SEM performance depends on the customer's monthly advertising budget.
- A larger advertising budget can keep advertisements running longer and generate more clicks.
SEM packages and fees
- SEM packages are available for three, six, or twelve months.
- The SEM setup fee is 12,000 baht.
- When monthly advertising spend exceeds 70,000 baht, the service fee for that month is 15% of the advertising spend.
Included video asset
- The included video asset can be created with an AI system using customer-provided still images or existing video clips.
How To
Managing SEM advertising
- Select the target location and advertising budget.
- Set up campaigns and select customer groups.
- Review advertising reports.
- Optimize the Google advertising account.
Getting SEM support
- SEM inquiries are handled by a separate advertising team from the SEO team.
Rules & Requirements
SEM advertising budget and fees
- SEM advertisements stop appearing when the advertising budget is exhausted.
- Advertising click costs are separate from the SEM management fee.
- Adding SEM management to the discussed AI-SEO package does not include the advertising budget.
- The quoted SEM package rate applies when monthly advertising spend does not exceed 70,000 baht.
SEM package inclusions
- Included landing pages are for Google Ads and SEM, rather than SEO.
- The included video service does not involve a production team filming new footage.
Using an existing website for SEM
- SEM can be performed using an existing website without substantially modifying it.
Compiled from 23 facts observed across 4 customer calls.