Overview
What SEM is
- SEM is an advertising service that is separate from AI-SEO.
- SEM uses paid advertising, while SEO is based on organic website work.
- SEM involves selecting business-related keywords that customers search for.
What SEM management includes
- SEM management primarily involves optimizing the advertising account.
- It can include configuring:
- Locations
- Budgets
- Campaigns
- Target audiences
- Performance reports
SEM campaign types and terms
- Campaigns may include search advertising, Demand Gen, Performance Max, and YouTube advertising.
- Packages are available in three-month, six-month, and twelve-month terms.
Website requirements for SEM
- SEM can generally be carried out using the customer's existing website without major website changes.
Policies and rules
Paying for Google advertising spend
- When SEM management is added to an AI-SEO package, Google advertising spend is excluded from the package price and must be paid separately.
Limits and quotas
SEM advertising budget limits
- The standard SEM package covers monthly advertising budgets up to 70,000 baht.
- When the advertising budget is exhausted, the advertisements stop appearing.
Pricing
SEM advertising costs
- Advertising spend depends on the customer's monthly advertising budget.
- The service has a 12,000-baht setup fee.
- If monthly advertising spend exceeds 70,000 baht, the service fee for that month is 15% of the advertising spend.
Compiled from 15 facts observed across 4 customer calls.