Overview
What R-Message does
- R-Message is a separate system for sending email marketing campaigns.
- It can send emails to multiple recipients at once, similar to a broadcast.
- Customers can use R-Message directly for the described marketing activities without requiring a media buyer.
Using customer data and segments
- R-Message retrieves customer data stored in the R-CRM database.
- It can divide customer data into segments.
- Customer segments can be used to send marketing communications or support a loyalty program.
Managing replies and sending test emails
- Campaigns can include a reply-to email address so recipients’ replies are directed to that address.
- A test email can be sent without a reply-to email address.
- When the reply-to email is set to “Unspecified,” replies are sent to the sender email.
Viewing delivery and unsubscribe information
- R-Message provides delivery statistics with aggregate counts, such as whether recipients opened emails.
- It provides detailed information for emails that recipients unsubscribe from.
Using R-Message credits
- R-Message credits can be used for SMS sending.
- Credits can also be used for certain sales-team card-scanning activities.
Verifying a sending domain
- Domain verification is intended to reduce the likelihood that marketing emails will be classified as spam.
How to
Creating an email broadcast campaign
- Open the Campaign section in R-Message.
- Go to the Email section.
- Create an email campaign.
- Click the plus button on the right side of the campaign screen.
- Enter the campaign name.
- Select a recipient group or import recipient data.
- Add the images and content details to broadcast.
Importing recipient data
- Download the sample file from the system.
- Enter the recipient data in the sample file according to the required headings.
- Upload the completed recipient-data file to the campaign.
Adding a reply-to email address
- Create a new R-Message campaign.
- Enter the reply-to email address.
- Click Next.
- When the ownership-verification popup appears, verify ownership using the verification code sent to that email address.
Using the sender email as the reply-to address
- Select Unspecified for the reply-to email instead of adding the address.
Verifying the sending domain
- Verify the sending domain before R-Message can be enabled.
Troubleshooting
Troubleshooting reply-to email verification and replies
- If the reply-to email verification message is not received, check the junk and spam folders.
- Using a reply-to email address different from the sender email is recommended. Using the same address may cause confusing reply behavior or other issues in R-Message.
Avoiding system blocks when sending Email Marketing messages
- Sending large volumes of Email Marketing messages without verifying the domain can result in the entire system being blocked.
Understanding Email Marketing reporting
- R-Message may provide less detailed Email Marketing reporting than dedicated Email Marketing tools. Dedicated tools may report unopened messages, spam placement, and whether subsequent sends should be withheld.
Policies and rules
Configuring and verifying a sending domain
- Configure the sending domain before using R-Message Email Marketing.
- R-Message is enabled only after domain verification is completed.
- Domain verification does not require replacing or changing the email server used for other email services.
Setting the sender and reply-to email addresses
- Customers do not need to ask Readyplanet to add a reply-to email when the sender and reply-to email addresses are the same.
Limits and quotas
Monthly credit allowance
- Each business can use 500 credits per month.
Email Marketing credit usage
- An Email Marketing send uses 0.006 credits per sending.
Identifying opened emails
- R-Message does not identify which specific emails were opened or not opened.
Pricing
Cost of sending a test email
- Sending a test email deducts 0.06 credits, even when the email is only a test.
Compiled from 42 facts observed across 6 customer calls.