Overview
Creating marketing email campaigns
- R-Message is a separate system for sending marketing emails and email campaigns to multiple recipients.
- It supports creating email campaigns for email broadcasting.
- It can send marketing communications and support loyalty programs.
Using R-Message credits
- R-Message credits can be used for email sending, SMS sending, or scanning cards through the sales team.
- Testing an email deducts 0.06 credit, even when the email is only being tested and has not been sent as an actual campaign.
Configuring reply-to addresses
- Campaigns can be sent without specifying a reply-to email address.
- Adding a reply-to email address that is identical to the sender email address causes an issue.
Viewing status and unsubscribe information
- R-Message provides status reports as aggregate counts.
- It provides detailed information for unsubscribed emails.
How To
Creating an email campaign
- Open the Campaigns section.
- Select the email option.
- Select the option to create an email campaign.
- Click the plus button on the right side of the page.
- Enter the campaign name.
- To import recipient data, download the sample file from the system.
- Upload the completed recipient-data file to the campaign.
- Add the images and other content to be broadcast in the campaign details section.
Adding a reply-to email address
- Create a new campaign.
- Specify the reply-to email address.
- Click Next.
- Complete the email-ownership verification prompted by R-Message.
The reply-to email address is generally recommended to be different from the sender email address. If the sender and reply-to email addresses should be the same, select “unspecified” instead of adding the same address separately. Replies then go to the sender email address.
If the ownership-verification email does not arrive, check the junk-mail and spam-mail folders.
Targeting customer groups
- R-Message retrieves customer data stored in the R-CRM database.
- R-Message segments the retrieved customer data into different customer groups.
- Use the segmented data to target advertising to the relevant audience.
Enabling R-Message
After the domain has been verified, enable R-Message.
Checking email credit usage
Sending one email through R-Message uses 0.006 credits.
Registering an SMS Sender Name
Registering an SMS Sender Name takes approximately seven business days.
Rules & Requirements
Selecting campaign recipients and importing recipient data
- Select recipients from a recipient group or add them by importing data.
- Enter imported recipient data in the sample file using the specified headings.
Adding a reply-to email address
- When a reply-to email address is added, R-Message sends an ownership-verification email or code.
- If the reply-to address is the same as the sender email address, customers do not need to ask for it to be added.
- Using the sender email address as the reply-to address may cause confusion because messages can be sent back and forth within the system.
R-Message credits and domain requirements
- R-Message provides 500 credits per month for each business.
- The 500-credit allowance was described as supporting approximately 6,000 to 7,000 email sends.
- A domain is required to qualify for the SMS and email marketing credits.
- Sending many emails without verifying the domain may result in the system being blocked.
SMS Sender Name length
- An SMS Sender Name must not exceed 11 characters.
Identifying unopened emails
- R-Message does not identify which individual emails have not been opened.
Using R-CRM marketing tools
- Customers can use R-CRM marketing tools directly for activities other than lookalike audience optimization; a media buyer is not required for those activities.
Compiled from 43 facts observed across 8 customer calls.