Overview
Understanding what a Landing Page is used for
- A Landing Page is intended as a single page without a menu at the top.
- It focuses specifically on selling, whereas a full website generally contains broader and more comprehensive information.
- A Landing Page used for advertising is a temporary URL and is not the customer's Website.
- Customers who do not want to modify their existing website can use a Landing Page for advertising.
- The Google Ads service includes a Landing Page that supports advertising campaigns.
- A Landing Page can be placed on a subdomain derived from the customer's existing website domain.
Landing Page content and editing tools
- Landing Pages can contain sections such as forms and social media elements.
- The Landing Page editor includes a text editor with standard editing tools.
Landing Page slideshow dimensions
- A slideshow on a Landing Page has specified image dimensions, unlike a single background-image banner.
Landing Page package availability
- Landing Page is included in the free package.
How to
Setting up the initial advertising destination
- After the advertising fee is paid, staff creates one Landing Page for the initial advertising campaign.
- Direct the initial advertising campaign traffic to the Landing Page.
- After the Website is completed, move the advertising destination from the temporary Landing Page to the Website.
Creating a page when more design tools are needed
- Create a regular website page when more design tools are needed than the Landing Page provides.
- Hide the regular website page in the content library.
- Link to the hidden page from another website page.
Linking a Landing Page from navigation
- Link a Landing Page from a regular menu item; the menu item does not need to be designated as a Landing Page.
Troubleshooting
Image sizing in the Landing Page editor
- A fixed image size is not required. The system automatically adjusts images for responsive display.
Policies and rules
Landing Page availability after contract expiration
- If the service contract is not renewed, the Landing Page will no longer be available after the contract ends.
Adding sections to a Landing Page
- Additional sections cannot be added to a Landing Page.
Limits and quotas
Section choices on Landing Pages
- Landing Pages provide fewer section choices than regular menu-based website pages.
Compiled from 21 facts observed across 6 customer calls.