Overview
How Google search results are selected
- People commonly search using keywords or search terms rather than an exact website name.
- Google considers keywords and other information across search results, rather than using only a website’s name.
- Google’s AI or bots determine which information appears in search results.
- Results can vary depending on the browser, device, Google page, and time of the search.
- Competitors using the same or similar keywords can also appear in the results.
- Image search results can display information from multiple websites that use the same keywords.
Appealing a suspended Google listing
- If a Google listing is suspended, appeal directly to Google.
Compiled from 7 facts observed across 3 customer calls.