Overview
What Google Analytics tracks
- Google Analytics can show website visitors and the pages they visit, allowing the information to be analyzed for marketing and website improvement.
- It normally tracks the number of website visitors but does not separately track whether visitors use a computer or a mobile device.
Setting up Google Analytics
- Google Analytics is a separate system from the website provider's systems.
- Customers using the provider's websites are recommended to set up Google Analytics to collect website visit statistics.
- A GA4 tracking script can be installed on a new website.
Google Analytics account information
- The website provider does not have customers' Google Analytics account information, including the email address used to log in.
How To
Accessing Google Analytics
- Search Google for Google Analytics to access the service.
- Log in using the email address previously used for the account.
Identifying paid-click keywords that lead to contacts
- Use the website’s Google Analytics statistics to determine which paid-click keywords lead to phone calls or LINE contacts.
Rules & Requirements
Setting up and accessing a Google Analytics account
- Setting up Google Analytics requires an email address.
- Customers must log in using their own email address.
- Google Analytics accounts are not registered on behalf of customers.
Google Analytics fields and Google Search visibility
- The Google Analytics account number and HTML code fields do not affect whether a website appears in Google Search.
Compiled from 13 facts observed across 6 customer calls.