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Google Ads

product  54 facts observed across 13 calls

Overview

Managing Google Ads campaigns

  • A campaign management service is available, including guidance about Google Ads.
  • Campaign strategies and campaigns can be adjusted to the customer's business requirements and advertising budget.
  • The service includes one landing page.

Setting budgets and improving ad visibility

  • Google Ads budgets may be set monthly or daily, and rates vary according to how much the customer is willing to spend.
  • Costs consist of advertising spend paid to the advertising platform and a separate service fee paid to the service provider.
  • Advertising spend can affect ad visibility and the number of impressions received. Competitors with higher advertising spend may receive a higher percentage of visibility or more impressions.
  • A limited budget can be used more efficiently by narrowing geographic targeting to relevant provinces, cities, or industrial areas.
  • Ad delivery hours can be adjusted to focus on selected periods during the day.
  • Some customers spend amounts in the tens of thousands per month on advertising.

Improving Google Ads conversions

  • A mismatch between the selected keywords and the intended targeting can result in low conversions.
  • A landing page that does not match the promoted offering can also result in low conversions.

Understanding Google Ads results

  • Google Ads results can become clear over time without producing an immediate dramatic increase.
  • Google Ads may require approximately one to two years for its learning or tracking process.

Accessing Google Ads account data

  • Access to a Google Ads account allows the account data to be viewed.
  • Agencies normally use their own Google Ads accounts.

Understanding Google Ads placements

  • Google Ads focuses primarily on advertising.
  • Sponsored search results are separate from organic search results.

Advertising on YouTube

  • Google advertising can include YouTube advertising when the customer wants to advertise on YouTube.
  • If the customer does not have video material for YouTube advertising, the service provider's team can create a video from the customer's images using AI.

How To

Reducing Google Ads spending

  1. Review the advertising account structure at the individual-keyword level.
  2. Identify keywords whose clicks do not produce good conversions.
  3. Remove selected keywords that generate clicks without good conversions.
  4. Build further on keywords that generate effective contacts or conversions.
  5. Consider discontinuing keywords that incur substantial click costs but produce no contacts.

Creating and sharing a Google Ads account

  1. Create your own Google Ads account.
  2. Share account permissions with the agency so it can update the account.

Launching an advertising campaign

  1. Create a one-page landing page before launching the ads.
  2. Discuss which product and campaign should be used for the advertising.
  3. Launch the advertising using a temporary URL so customers can access the offer.

Planning an ultra-luxury campaign

  1. Use Google Ads as the primary platform rather than Facebook because search is more likely to reach decision-makers.
  2. Allocate the largest share of the budget to search campaigns first.
  3. After the search campaign budget is filled, add additional campaigns.

Rules & Requirements

Managing campaign spending and interruptions

  • Reducing Google Ads spending is preferable to stopping a campaign entirely because stopping it may cause a new learning period when the campaign is started again.
  • Reducing advertising spending without reviewing keyword performance may negatively affect sales.
  • If advertising moves to a new Google Ads account, the work starts over, even if advertising in the previous account is stopped.
  • When a new Google Ads account will be used, stopping advertising in the previous account does not avoid the need to start over.

Using a customer-owned Google Ads account

  • If the Google Ads account belongs to the customer, the customer should have access to it.

Website and advertising budget requirements

  • A website may be required before using the Google Ads service.
  • The Google Ads service fee is fixed according to the selected service term.
  • Advertising spend is assessed separately each month.
  • The company may recommend not proceeding with advertising when the required advertising spend would be too high relative to the customer's total budget.

How keyword similarity can affect displayed ads

  • Google may display another website's advertisement when the searched keywords resemble keywords used in that website's advertising.

Prices & Billing

  • Fees apply when Google Ads is used.
  • Advertising spend is charged according to actual costs, which depend on factors such as search volume, competition, and cost per click.
  • Google search verification does not incur a monthly fee.
  • Service terms are available for three months, six months, or twelve months.

Free landing page while a website is being built

  • Customers interested in Google Ads receive one free landing page while waiting for a new website.

AI-generated advertising video fee

  • There is no additional fee for creating an AI-generated video used for advertising.

Compiled from 54 facts observed across 13 customer calls.