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Google Ads

product  50 facts observed across 9 calls

Overview

Planning Google Ads campaigns

  • Google Ads focuses primarily on advertising.
  • Campaign strategy and settings can be adjusted to the customer's business objectives and advertising budget.
  • When the budget is limited, geographic targeting may be narrowed or advertising may be restricted to selected times of day to improve efficiency.

Choosing an advertising destination

  • An existing customer website can be used as the destination for Google Ads.
  • The Google Ads service includes a one-page landing page.
  • Guidance can be provided on content that an existing website should add or improve for advertising.
  • Mockups can be prepared to show what information or improvements an advertising destination should include.

Understanding Google Ads search behavior

  • Google advertising uses reactive marketing: users search for purchased or targeted keywords before clicking through to the customer's website.

Advertising on YouTube

  • YouTube advertising can be included when a customer wants to advertise on YouTube.
  • If the customer lacks video material, an advertising video can be created from the customer's images using AI without an additional charge.

Reviewing Google Ads results

  • Google Ads reporting can show the number of conversions and clicks.

Managing Google Ads accounts for agencies

  • Agencies normally use their own Google Ads accounts.

How to

Reviewing and optimizing keywords

  1. Review the advertising account structure by individual keyword.
  2. Measure which keywords generate good conversions.
  3. Use website statistics from Google Analytics to identify which paid keywords generate phone calls or LINE contacts.
  4. Further develop keywords that generate phone calls or LINE contacts.
  5. Remove keywords that receive clicks but do not generate good conversions. Consider not using keywords that receive many paid clicks but cause visitors to leave without contacting the business.

Evaluating an advertising approach

  1. Evaluate the relevant keywords before recommending an advertising approach.
  2. Evaluate search volume, competition, and estimated cost per click for the relevant keywords.
  3. Evaluate the appropriate geographic scope for the campaign, such as nationwide, metropolitan, provincial, or industrial areas.
  4. Provide the evaluation results to the customer and, if appropriate, arrange a meeting to discuss them.

Creating and sharing a Google Ads account

  1. Create a Google Ads account.
  2. Share the necessary permissions with the agency so it can update the account.

Starting advertising before the website is complete

  1. Create a landing page before the customer's new website is completed so advertising can start.
  2. Discuss which product and campaign to advertise first.
  3. Run the selected advertising campaign using a temporary URL to receive visitors.

Troubleshooting

Deciding whether to stop or reduce Google Ads

  • Stopping a campaign and starting it again may trigger a new learning period.
  • If the customer uses their own Google Ads account, reducing the advertising budget instead of stopping the ads avoids triggering a new learning period.
  • Reducing the budget without reviewing keyword performance may affect sales, although reducing the budget was reported as preferable to stopping the ads completely.
  • Starting work with a new Google Ads account requires the new account to undergo a new learning period.
  • If the customer uses an agency's Google Ads account and changes to a new account, stopping or continuing the existing ads does not change the need for the new account to undergo a new learning period.

Diagnosing low conversions

  1. Review the website's pages and information first.
  2. Check whether the website needs additional information.
  3. Check for Google Ads alerts sent by email.
  4. Review whether the keywords closely match the intended offering.
  5. Review whether the landing page closely matches what is being sold.
  • The advertising budget can affect visibility and impressions in Google Ads.
  • Competitors that spend more on advertising may receive greater visibility or more impressions.

Policies and rules

  • When a Google Ads account belongs to the customer, the customer should have access to it.

Service fees and advertising spend

  • The company does not add its service fee to the advertising spend paid to the advertising platform.

Limits and quotas

  • The learning period for Google Ads may take approximately 1–2 years.

Pricing

Understanding Google Ads costs

  • Google Ads costs include the advertising spend paid to the advertising platform and a service fee.
  • Advertising spend is based on the platform's actual cost and depends on search demand, competition, and cost per click.
  • Google advertising incurs service charges.

Choosing a service-fee package

  • Google Ads service-fee packages are available for three, six, or twelve months.
  • With a discount, the six-month service fee was stated as approximately 13,900 baht per month.
  • With a discount, the twelve-month service fee was stated as approximately 11,700 baht per month when averaged monthly.

Setting an advertising budget

  • Advertising budgets can vary and may be set as monthly or daily budgets.
  • Some customers spend tens of thousands of baht per month on advertising.

Compiled from 50 facts observed across 9 customer calls.