Facebook Ads · Call intake

Overview

Facebook Ads can target selected groups of people who may be interested in the advertised product or service.
The service can use AI to find additional audiences that match the campaign’s target audience.
Campaigns can use customer-supplied images or videos as advertising materials.
If suitable advertising material is unavailable, the service team may create an image or video. It may create one post or one video when the customer lacks a suitable post with advertising potential.
Materials created by the service team are intended for advertising campaigns.
A/B testing can compare advertising materials and identify which produces better engagement against the customer’s KPI.

A web-conversion campaign can direct users to a website where they submit an inquiry form.
A landing page can present seminar details and include an inquiry form at the end.
Separate campaigns can be created for different seminars.
Separate campaigns can use the same Facebook page and website.

Preparation work can take place before advertising starts.
The service period is counted from the date the advertising starts.
Customers can pay the advertising charges through the company, which then arranges the advertising campaign.

Spending limits are set on a daily basis.
Unused budget can be carried over to the following month.
Campaign details and the planned advertising budget are required to prepare a Facebook Ads plan.

The service does not include routine administration, such as publishing posts every week or every two weeks.

The management fee is paid once in advance for six months.
Advertising spend is generally paid monthly, although it can sometimes be prepaid as a lump sum covering six months.
The management fee and advertising spend can appear on one invoice under separate product codes.

When payment is based on the advertising launch, payment is due 30 days after the ad is approved and launched.

Compiled from 23 facts observed across 2 customer calls.