Overview
Digital marketing services
- Digital marketing services are available.
- The digital marketing package covers advertising on Facebook, Google, and TikTok.
- Multiple digital marketing services are available, with a suitable combination recommended based on the customer's budget and objectives.
How customer reviews support visibility
- Customer reviews on Facebook or Google Maps can improve a business's visibility to AI systems and potential customers.
How to
Planning a marketing campaign
- Determine the available monthly or annual budget.
- Define the expected outcome for that budget, such as increased website visits, engagement, awareness, or contacts.
- The marketing team checks whether the objective is achievable within the stated budget and matches the objective with suitable services.
Preparing business information online
- Clearly explain the business's differentiators, service details, guarantees, and after-sales support on its online channels.
- Publish these business stories and service details on the website and Facebook page so potential customers can understand the offering without having to call.
Setting up a campaign before an existing advertising team stops
- Arrange for the marketing team to set up campaigns before the existing advertising team stops running campaigns.
- Specify a target date for the campaign setup.
Setting up and improving a map listing
- If the business does not yet have a map listing, create a Google Maps pin.
- Invite existing customers to leave reviews on the business's online listings.
Policies and rules
Managing the advertising budget
- After campaign performance has been evaluated, part of the advertising budget may be reallocated from Facebook to Google.
- Advertising costs may be paid directly by the customer or added to the advertising account through Readyplanet.
Marketing service limitations
- The marketing service does not include acting as a page administrator to publish regular weekly or biweekly posts.
- Customer reviews cannot be created on the customer's behalf.
Organic online presence and website information
- Improving a business's online presence through organic information and reviews does not require an advertising budget, but it does require effort from the customer.
- Placing business information in specific website sections is handled as a technical SEO strategy based on the website platform and page structure.
Pricing
Service fee for increased campaign budgets
- If the advertising budget increases during an active campaign, the service fee is calculated on the additional budget.
Compiled from 25 facts observed across 6 customer calls.