Overview
Digital marketing services
- Readyplanet provides digital marketing services.
- Digital marketing packages can cover advertising on Facebook, Google, and TikTok.
- Marketing planning and consulting can combine multiple digital marketing services.
- The work focuses on improving results from the customer's existing assets rather than routine social-media administration.
How To
Planning marketing services
- Discuss the available monthly or annual budget.
- Identify what the customer expects to achieve with that budget.
- Select services that match the budget and goals.
Marketing approaches should be tested repeatedly until one that performs well for the customer's audience is identified.
Setting up a new campaign
- Set up the new campaign before the existing advertising team stops running campaigns at the end of the month.
- Set the target date during campaign setup.
Strengthening the business's online presence
- Make the business's distinguishing features clear.
- Describe those features and the business story on the business's own online channels.
- Present the business story as text on the website and Facebook page so customers can understand the business without calling.
Creating a map listing and requesting reviews
- If the business does not have a map listing, create and pin its location on a map service.
- Invite customers to leave reviews on Facebook or a map listing.
Paying for advertising and increasing a campaign budget
- Advertising costs can be paid directly by the customer or funded through the service provider.
- If the advertising budget is increased while a campaign is running, calculate the service fee for the additional budget separately.
Rules & Requirements
Choosing marketing services
- The appropriate marketing services depend on the customer's goals, budget, and available online platforms.
Contract term and advertising budget
- The engagement requires a three-month contract and has a minimum term of three months.
- Advertising budget can be reallocated from Facebook to Google when campaign performance during the first month is satisfactory.
Replicating a competitor's marketing approach
- Marketing results cannot be reliably duplicated by copying a competitor's approach because different businesses may have different customer groups.
Creating customer reviews
- Customer reviews cannot be created on the customer's behalf.
Compiled from 23 facts observed across 4 customer calls.