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AI-SEO

product  114 facts observed across 26 calls

Overview

What AI SEO is intended to do

  • AI SEO improves website content and structure so AI tools can select the website as an answer to questions about its products or services.
  • It is intended to help a website appear more often in Google search, rank organically, and appear in AI-generated results from services such as Google AI Overview, Google AI Mode, ChatGPT, and Gemini.
  • The service extends beyond conventional SEO by focusing on visibility in AI applications as well as Google search rankings.
  • AI SEO uses a business information base so AI systems can provide answers relevant to questions about the business.
  • The work is performed primarily on the website and relates to managing website content and structure. It can include technical changes in the website backend.

What AI SEO work includes

  • Technical work reviews site-audit, index-audit, and AI-audit issues that affect SEO.
  • On-page work can cover:
    • Site and content structure
    • Menus and submenus
    • Article content and search intent
    • Meta titles and meta descriptions
    • Alternative text
    • OG tags
  • The service focuses approximately 90% of its work on on-page SEO and 10% on backlinks. On-page SEO is emphasized because backlinks may expire and could make SEO less sustainable.
  • Existing work can be reviewed and optimized when content access or article structure is incorrect.
  • Work produced for a customer is provided as drafts so the customer can review it before completion.

AI SEO website audit

The AI SEO website audit is provided without charge and checks each page of the website. It includes these checks:

  1. Check whether items such as meta tags have been configured.
  2. Check whether robots can collect the website's information.
  3. Check whether the website can be ranked.
  4. Check whether AI tools are already using the website as an answer.

Creating content and articles

  1. Analyze the main product or service associated with the focus keywords.
  2. Identify factors that prospective customers may ask about before purchasing, such as price, after-sales warranty conditions, and other product or service details.
  3. Develop content and articles that answer those questions.
  4. Use the focus keywords to guide the articles and website content so the content remains relevant to those keywords.
  • Article production is determined by the focus keywords and the website's suitability rather than by a fixed weekly article quota.
  • Multiple articles may be created for one focus keyword, with the quantity determined by the website's suitability.
  • A single article can contribute to three, four, or five AI questions, so reaching 200 AI answers does not require producing 200 articles.
  • A prompt is a question entered into an artificial-intelligence system.
  • AI SEO work can include writing articles and other website content, adjusting website structure, and making technical changes in the website backend.

Reporting and expected results

  • The service provides a report showing traffic arriving from AI tools and identifies which AI tool generated the traffic, such as ChatGPT.
  • Website traffic is expected to increase gradually rather than being guaranteed to reach a specified number.

Service, packages, and KPI options

  • AI SEO is a service for websites or brands that includes an artificial-intelligence component. It is a service charge rather than a charge for advertising.
  • The service is offered in annual packages.
  • If the AI SEO KPI is not reached, the customer may choose either a refund equal to 10% of the six-month package price or one additional month of service.

Onboarding and training

  • AI SEO onboarding information is collected in a short form of approximately one or two pages.
  • AI SEO details can be presented using slides during a meeting.
  • AI SEO training can be attended using a laptop, iPad, or tablet.

How To

Starting AI-SEO and completing onboarding

  1. Sign the quotation to accept the AI-SEO offer.
  2. The provider issues an invoice for the first AI-SEO installment.
  3. Provide the information needed to proceed, including:
    • The keyword groups to target.
    • Competitor information, when applicable.
    • Information about the website’s content and age.
  4. An online meeting is arranged to complete onboarding. Onboarding can be scheduled after the customer agrees to proceed and provides the necessary information.

What AI-SEO does for a website

  • Focuses on selected keyword groups and uses them to write content.
  • Adds content to the website, including detailed information about its products or services.
  • Adds images related to the website’s products or services.
  • Creates Schema Markup.
  • Configures the website according to SEO principles.
  • Determines where information should be placed, including the relevant website section and page.

Reviewing and publishing proposed website work

  1. The service team prepares proposed content or other website work for the customer team to approve.
  2. The service team sends the proposed work through a LINE group.
  3. Review the proposed work and request corrections if needed.
  4. Send the reviewed work back to the service team.
  5. The service team uploads the approved work to the website.

Asking about AI-SEO

  1. Provide your contact information to support.
  2. Support forwards the inquiry to the sales team responsible for SEO.
  3. The sales team contacts you directly with details about AI-SEO.

Adding articles yourself

  • Customers can add website articles themselves while using AI-SEO.

Choosing AI-SEO instead of Google Ads

  • For customers who want their website to rank in Google, AI-SEO is considered more suitable than Google Ads.

Rules & Requirements

Contract term and payment

  • AI-SEO is provided under a one-year contract on an annual basis.
  • AI-SEO may be paid in up to four installments.
  • The first installment must be paid before work begins.
  • The first installment's payment date follows the customer's billing cycle and the terms in the quotation.
  • The contract period does not begin during the initial work discussion. It starts on the first day of the completed onboarding process.

Performance guarantees and measurement

  • AI-SEO guarantees appearance as an answer in generative AI tools, rather than a specific traditional search ranking.
  • AI-SEO does not guarantee a specific increase in monthly website traffic.
  • The technical work guarantees a 70% reduction in identified issues within three months.
  • During the first six months, performance is evaluated against a KPI requiring at least 50 AI answers.
  • AI questions counted for the service must relate to the selected focus keywords.
  • Results may become clearly measurable only toward the later part of the annual contract.
  • If the KPI is missed, the additional month offered is separate from any promotional one-month service extension.

Selecting keywords and creating content

  1. Begin AI-SEO work with focus keywords selected by the customer.
  2. Previously successful Google Ads keywords may be reused as focus keywords for AI-SEO.
  • The frequency of article creation depends on the performance of the SEO work and whether the target results have been achieved.
  • SEO work may need to continue over time rather than being treated as a one-time activity.

Using AI-SEO across multiple websites

  • When two websites sell the same product, using AI-SEO on both is not recommended because the websites may compete with each other.
  • Using one main website is recommended so search systems can identify the primary website and its content.
  • Starting AI-SEO with a new website means starting the website's performance from the beginning.
  • A website that does not implement SEO may immediately lose visibility to competitors.

Equipment for AI-SEO training

  • Training held at the company's premises includes equipment for attendees.
  • Equipment is not provided for training held at an external location.

Prices & Billing

AI-SEO pricing

Reported AI-SEO prices include:

  • An average cost of 15,000 baht per month.
  • A starting package priced at 185,000 baht per year.
  • A package priced at 200,000 baht, described as an AI-SEO service rather than a website design package.

Contact & Timing

AI-SEO enrollment availability

  • AI-SEO is not currently open for enrollment.

AI-SEO website audit duration

  • The AI-SEO website audit discussion takes no more than one hour.

Billing timing for later AI-SEO installments

  • Invoices for later AI-SEO installments are issued according to the applicable billing cycle.
  • Each invoice is issued no later than 60 days after the relevant point in that cycle.

Advertising placements in ChatGPT and Gemini

  • ChatGPT and Gemini do not currently provide advertising placements of the type being discussed.

Compiled from 114 facts observed across 26 customer calls.