R–Knowledge · Call Intake POC
Documents

AI-SEO

product  127 facts observed across 27 calls

Overview

What AI-SEO is designed to do

  • AI-SEO is a website and brand service that combines traditional SEO with optimization for artificial intelligence systems.
  • It adjusts website content to improve the chance that the site will be selected as an answer by AI tools such as ChatGPT, Gemini, Google AI Overview, and Google AI Mode.
  • It is intended to improve visibility on Google and other search engines as well as in AI chat systems and AI-generated results.
  • Unlike traditional SEO, which focuses on Google search rankings, AI-SEO also focuses on visibility within AI applications.
  • Google may use AI to analyze information and provide recommendations through Google AI Overviews.
  • Without SEO, a website may lose visibility to competitors.

Website and content optimization

  • AI-SEO manages website content and structure, including backend content, articles, and internal website structure.
  • The technical work covers site audits, index audits, and AI audits.
  • On-page work can cover:
    • Site and content structure
    • Menus and submenus
    • Articles and article organization
    • Search intent
    • Meta titles, meta descriptions, Meta Tags, and OG tags
    • Alternative text
    • Heading structure
    • Conversion opportunities and calls to action
  • AI-SEO can optimize or rebuild existing content when its accessibility or content structure is incorrect.
  • The service may add articles when existing content is insufficient for the targeted keywords. It may also provide stock images to accompany articles.
  • Customers may add articles themselves while using AI-SEO.
  • Off-page work includes backlink building.
  • The service handles the customer's SEO work end to end.

Keywords and content focus

  • AI-SEO work begins by establishing the primary focus keywords and the main products or services to promote.
  • The service focuses on selected keyword groups. During the initial six-month work, this may involve approximately four to five main focus keywords related to the primary products or services.
  • Previously successful Google Ads keywords that generated good conversions may be reused as AI-SEO focus keywords.
  • Focus keywords guide the creation of website articles and other content so that the content remains relevant to those keywords.
  • Content is developed around factors potential customers consider when purchasing the selected products or services, such as price, warranty conditions, after-sales service, and other product or service details.
  • The work includes behind-the-scenes website structure improvements that may not be immediately visible on the front end.

Project timing and results

  • AI-SEO is an annual project, and substantial results may appear toward the later part of the contract.
  • Results are evaluated at both six months and twelve months.

AI-SEO traffic and AI prompts

  • The service provides a report showing traffic that arrived from AI tools and identifying the specific AI tool involved.
  • An AI prompt is counted as one question asked in an AI system.

Training and service presentation

  • The promotion includes training courses covering AI use, basic online marketing, and SEO. Course details vary according to the selected package.
  • AI-SEO details may be presented using slides during a meeting.

How to

Choosing keywords and completing AI-SEO onboarding

  1. Sign and accept the quotation before the first installment is invoiced.
  2. Select and provide the focus keywords for the AI-SEO work.
  3. Receive the AI-SEO SEO Beat information form and provide the requested information.
  4. Complete the form with the selected keywords, competitors, website content information, website registration age, and basic contact information.
  5. Attend the online onboarding appointment scheduled by Readyplanet.

Creating, reviewing, and publishing AI-SEO content

  1. Use the selected keywords to plan and create content.
  2. Identify related questions using perspectives such as what, where, when, why, and how.
  3. Create website articles or other content designed to answer the identified questions.
  4. Submit the planned content to the customer’s team for approval.
  5. Review and edit the submitted content. Drafts are reviewed before the work is finalized.
  6. Return the approved content to the AI-SEO team so it can be published on the website.

AI-SEO also creates Schema Markup as part of its work.

Granting access and applying website updates

  1. Grant AI-SEO access to selected parts of the website.
  2. Add content, images, and detailed information about the customer’s products or services to the website.
  3. Configure website settings according to SEO principles.

Progressing through the annual AI-SEO plan

  1. During the first six months, prioritize developing content and making structural improvements intended to produce visible results for the main focus keywords.
  2. During the remaining six months, expand the work to other website pages and make additional technical or structural improvements.

Troubleshooting

Resolving crawl and indexing issues

  • The technical audit checks whether robots can crawl the website, whether pages can be ranked, whether the website is appearing as an AI answer, and where issues or errors exist.
  • The technical team fixes website issues, including errors and incorrect sitemaps, that obstruct Google bots from crawling the website.

Choosing a primary website for AI-SEO

  • Using one primary website for a product helps AI crawlers identify which website and content should be treated as authoritative.
  • Starting AI-SEO with a new website requires rebuilding the website's performance from the beginning.

Policies and rules

Contract term and payment

  • AI-SEO is provided under a one-year contract and on an annual basis.
  • Payment may be made in up to four installments, according to the billing cycle specified in the quotation.
  • AI-SEO work starts only after the first installment has been paid.
  • The contract period does not begin during the initial work-coordination stage; it begins on the date of the onboarding appointment.
  • The second installment is invoiced within 60 days according to the applicable billing cycle.

AI-SEO content and performance rules

  • AI-SEO does not require a fixed number of articles per week or month.
  • Article frequency is determined by the performance and results of the AI-SEO work, the focus keywords, and what is appropriate for the website.
  • The primary guarantee focuses on inclusion in generative AI answers rather than traditional search rankings.
  • If the first-six-month KPI is below 50, the customer may choose one additional month of AI-SEO service instead of the 10% refund.
  • The additional month offered for failing the AI-SEO KPI is separate from any promotional entitlement that already provides an additional month of service.

Using websites with AI-SEO

  • An existing WordPress website can be used for AI-SEO, but it may require substantial adjustments.
  • Using two websites for the same product is not recommended because the websites may compete with each other.

Website design and customer responsibilities

  • AI-SEO does not provide page-layout or visual-design work.
  • Redesigning the website’s visual design is not included.
  • The customer is generally responsible for approving delivered work and requesting any additional changes.

AI-SEO course registration

  • The AI-SEO course is not currently open for registration.
  • It is not known whether the course will open again within the year.

Equipment for AI-SEO training

  • Participants may use a laptop, iPad, or tablet during AI-SEO training.
  • Equipment is provided when training takes place at the company’s premises.
  • Equipment is not provided when training is held at an external location.

Limits and quotas

AI-SEO timelines and performance evaluation

  • AI-SEO performance is evaluated during the first six months.
  • The first-six-month KPI requires achieving at least 50 AI responses to prompts.
  • AI-SEO guarantees a 70% reduction in identified technical issues within three months.
  • For a newly launched website, results may take at least six months to begin appearing.

Allocation of AI-SEO work

  • Approximately 90% of the work is on-page work.
  • Approximately 10% of the work is backlink work.

Website audit assessment

  • The website audit assessment meeting takes no more than one hour.

AI-SEO onboarding information form

  • The onboarding information form is approximately one to two pages long.

Pricing

AI-SEO package pricing

  • AI-SEO is sold as an annual package.
  • The starting package costs 185,000 baht per year.
  • A price of 200,000 baht applies to AI-SEO, not the AI Web Max website package.
  • Reported average monthly prices differ: AI-SEO was stated as 15,000 baht per month, while AI-SEO marketing service was stated as 5,000 baht per month.

AI-SEO KPI refund

  • If the first-six-month AI-SEO KPI is below 50, the customer may receive a refund equal to 10% of the six-month package price.

Advertising and assessment costs

  • AI-SEO requires payment for the service but does not require payment for advertising.
  • The website audit assessment meeting is free.

Contact and support

Requesting a website audit assessment

  • Request a website audit assessment through an online or in-person meeting.

Compiled from 127 facts observed across 27 customer calls.