How To
Creating and setting up an advertising account
- If you do not yet have an advertising account, the company will teach you how to create one.
- After creating the account, invite Readyplanet to optimize it.
Starting advertising analysis
- Submit the required information for the advertising team to analyze.
- Provide any additional information the advertising team requests.
- The advertising team analyzes keywords to determine the required advertising budget.
Understanding advertising management fees
- The advertising management fee is 15% of the advertising spend.
- The first month includes an additional setup charge of approximately 10,000 to 12,000.
Allowing time for campaign relearning
- After an advertising-account change, campaign relearning may take two to three days.
Advertising team assignment
- When Readyplanet manages advertising for businesses in the same industry, different optimization teams handle the businesses.
Rules & Requirements
Changing the advertising account
- Changing the advertising account causes the campaigns to relearn.
Percentage-based pricing and platform setup
- Percentage-based pricing includes setup for two advertising platforms instead of charging separate setup fees for each platform.
Business-specific advertising settings
- Advertising targeting, budgets, and focus groups can differ between businesses in the same industry.
Additional service presentation
- The advertising service may require another presentation by an agent.
Compiled from 13 facts observed across 2 customer calls.